Teddy Bear Campaign

McAuley Community Services for Women is gearing up for the 2014 Victorian election with a campaign focusing on the link between women, family violence and homelessness. The teddy bear has deliberately been chosen for the campaign because it is a symbol of safety, security and family.

The Teddy Bear postcard campaign will reach out to election candidates with the specific question: What will you do about family violence and homelessness if you are elected?

The campaign will also reach out to the public through a postcard campaign in cafes across the CBD and the Bay as well as western Melbourne with the specific ask: donate.

We are now planning a PR event with teddy bears on the steps of Parliament House before the November election. The event will draw attention to what McAuley Community Services for Women wants to see happen to tackle homelessness in Victoria.

In the lead up to the election, we will have a Facebook campaign drawing attention to the fact that homelessness should never be the safer option for women and children.

Resources will be up on our website following the campaign launch. They will include the ‘politicians’ postcard to download and send to your local candidates, as well as fact sheets and our Women and Homeless position paper. We will let people know through social media when the resources are available.